Cùng xây tổ ấm

Cùng xây tổ ấm

• Client: Holcim
• Campaign name: Cung xay to am
• Objectives: Maintain the bonding between consumers and brand
• Challenge: to be the TOM of consumers over key players
• Concept:

–Give hints and tips for building a home in a way that is useful to consumers.

–Give a taste of what Cung Xay To Am has to offer and tease them into finding more information.

• Execution:

–Rebuild the website with new interface, new interactive tools such as finance tool, planning tool, interactive catalogue which value to consumer needs

• Achievement:

–Unique visitors 700% increased

–Members 230% increased

–Media – banner, search, online PR 3.5 % CTR – KPI is 2%

Digital Marketing

Thông tin dự án

• Địa điểm :
• Thời gian :
• Đối tượng :
• Mục tiêu : : Maintain the bonding between consumers and brand