Song khoe cung Lavie
- Client: Nestle waters
- Campaign name: Song khoe cung Lavie
- Objectives: WOM the important of mineral water and philosophy of Live healthy
- Challenge: Create the communication platform
- Concept: build the Philosophy of Live Healthy & importance of mineral water
- Execution:
- Create the photo contest in FB application that bring the chance for contestants express their healthy spirit that Lavi would like to communicate to consumers
- Utilize Brand ambassador Ho Ngoc Ha like the key hook of campaign
- Achievement:
- Fans: 1090% increased
- Media – FB ads, Search, FB influencer, online PR – 123% increased
- Members: 100% increased
Digital Marketing
Project details
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- Objectives : WOM the important of mineral water and philosophy of Live healthy