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Song khoe cung Lavie

  • Client: Nestle waters
  • Campaign name: Song khoe cung Lavie
  • Objectives: WOM the important of mineral water and philosophy of Live healthy
  • Challenge: Create the communication platform
  • Concept: build the Philosophy of Live Healthy & importance of mineral water
  • Execution:
  • Create the photo contest in FB application that bring the chance for contestants express their healthy spirit that Lavi would like to communicate to consumers
  • Utilize Brand ambassador Ho Ngoc Ha like the key hook of campaign
  • Achievement:
  • Fans: 1090% increased
  • Media – FB ads, Search, FB influencer, online PR – 123% increased
  • Members: 100% increased

Project details

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  • Target :
  • Objectives : WOM the important of mineral water and philosophy of Live healthy