Rise above fashion

Rise above fashion

• Client: Pernod Ricard Vietnam
• Campaign name: Rise above fashion
• Objectives:

–To enhance awareness through the fashion platform

–To call consumers to be in bond with brand

• Challenge: Find the platform to build the bonding with consumers
• Concept: Build the fashion platform with inspiration theme, up-scale organizers, high-profile consultants & examiners to bring Rise Above Fashion contest a different & professional images of brand
• Execution:

–Create the website which carry the fashion contest for aspiring designers. They have chance to showcase their creativity, their passion which reflects the philosophy of the brand. The big prize of cash and the trip to Paris for fashion week for the winner

• Achievement:

–Unique visitors: 91% increased

–Members: 110% increased

–Media – adnetwork, search, FB ad, FB influencer 108% increased/ CTR: 0.46% – KPI – 0.3%

Digital Marketing

Project details

• Location :
• Time :
• Target :
• Objectives : To enhance awareness through the fashion platform and to call consumers to be in bond with brand