Levis Go Vietnam

Levis Go Vietnam

• Client: Levis
• Campaign name: Levis Go Vietnam
• Objectives: Maintain the bonding between consumer and brand
• Challenge: Establish and develop a living culture around the Roadwearlifestyle and the Levi’s brand to make it  relevant to the Vietnamese youth demographic
• Concept:

–“Roadwear” is about the journey to discover oneself and one’s place in the world. It is a voyage of discovery and self expression. It is a challenge to break free from the constraints and rules of everyday life and explore what is beyond. It is a challenge to discover who we are and who we want to become.

• Execution:

–The contest requires contestants to travel by motorbikes within 200km around Hồ Chí Minh and Hà Nội cities in 5 days. The teams are asked to travel to designated places and freely explore the interesting things, impressive cuisine, amazing landscape etc. They need to document  their journey for winning the prize

• Achievement

–Video upload: 305% – 445 videos

–Voting: 2200% for South teams – 720% for North teams – 34 227 votes

Digital Marketing

Project details

• Location :
• Time :
• Target :
• Objectives : Maintain the bonding between consumer and brand