Diem Tua Tinh Than

Diem Tua Tinh Than

• Client: Manulife
• Campaign name: Diem tua tinh than
• Objectives:

–Create the online interactive bonding

–Strengthen the trust

–Maximize the target consumers data collection

• Challenge: Perception and the trust to the brand
• Concept: Wrap TA heart by emotional touching of family love & build their trust by reinforcing the credibility of Manulife through 125 years & country origin through a Photo contest
• Execution

–Integrate with Activation of 13 provinces to create the photo contest in webiste.

–The contest requires contestants express their family bonding which reflects the message of Manulife that is “Diem tua tinh than” cho moi gia dinh Vietnam

• Achievement

–Unique visitors: 191% increased

–Photo : 144% increased

–Members: 833% – Fans: 60% increased

–Media – Adnetwork, online PR, FB influencer, FB ads, Search: 133%  of clicks increased

Digital Marketing

Project details

• Location :
• Time :
• Target :
• Objectives : Create the online interactive bonding, strengthen the trust and maximize the target consumers data collection