Cung xay to am
- Client: Holcim
- Campaign name: Cung xay to am
- Objectives: Maintain the bonding between consumers and brand
- Challenge: to be the TOM of consumers over key players
- Concept:
–Give hints and tips for building a home in a way that is useful to consumers.
–Give a taste of what Cung Xay To Am has to offer and tease them into finding more information.
- Execution:
–Rebuild the website with new interface, new interactive tools such as finance tool, planning tool, interactive catalogue which value to consumer needs
- Achievement:
–Unique visitors 700% increased
–Members 230% increased
–Media – banner, search, online PR 3.5 % CTR – KPI is 2%
Project details
- Location :
- Time :
- Target :
- Objectives : : Maintain the bonding between consumers and brand