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Cung xay to am

  • Client: Holcim
  • Campaign name: Cung xay to am
  • Objectives: Maintain the bonding between consumers and brand
  • Challenge: to be the TOM of consumers over key players
  • Concept:

–Give hints and tips for building a home in a way that is useful to consumers.

–Give a taste of what Cung Xay To Am has to offer and tease them into finding more information.

  • Execution:

–Rebuild the website with new interface, new interactive tools such as finance tool, planning tool, interactive catalogue which value to consumer needs

  • Achievement:

–Unique visitors 700% increased

–Members 230% increased

–Media – banner, search, online PR 3.5 % CTR – KPI is 2%

Project details

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  • Time :
  • Target :
  • Objectives : : Maintain the bonding between consumers and brand